Mobile Connectivity is Key to Retail Success
Today’s malls are transforming. These mega structures not only include hundreds of stores, but many also house movie theatres, numerous restaurants, a playhouse, a hotel and parklike settings for resting during a busy day of shopping. Providing robust cellular coverage in such massive facilities visited by millions of shoppers every year is not an easy feat. It is becoming an increasingly difficult challenge as more and more customers use their smart phones to enhance their shopping experience. Furthermore, retailers and mall owners are utilizing the same in-building wireless network for a variety of applications that attract patrons and improve their in-store mobile experience.
